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These are the SEO services FAQ (frequently asked questions) that relate to the search engine optimization process. If you are unclear about what this all means, please review the information below and if you have additional questions contact via the SEO Consultancy contact page.

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  1. What is Search Engine Marketing (SEM)?
    Search Engine Marketing is an online marketing process of optimizing websites for search engine inclusion.  In addition to industry wide practices (SEM) involves submission to the search engines, paid inclusion programs as well as on and off page optimization practices.
    Search engine marketing is all about making your website search engine friendly. This is done so that your target audience can search via the search engines and find the products and services you offer on your website within the results. There are procedures and proven SEO methods that are put in place to complete the job of achieving positive placement in the result pages
  2. What’s the difference between organic vs. paid results?
    Organic results appear on the search engines for free. These organic results are based on specific algorithm code of programming by the search engine companies like Google, Yahoo and Bing. Paid results appear on top or on the side of the result pages but advertisers pay or bid to appear on different pages for selected keywords.
  3. What is Search Engine Optimization (SEO)?
    Search Engine Optimization refers to the strategic process of writing, designing and developing a search engine friendly website. This is done so that it has a good chance of ranking well for selected search engine queries known as keywords or key phrases.In  a nutshell Search Engine Optimization (SEO) is the process of organically bringing your website links to the top positions of major search engines for certain keywords related to your products or services.  (Contact me here if you’re interested in developing a successful SEO strategy): Contact Me
  4. Why is it important to implement SEO strategies?
    Outside of word of mouth referrals or traditional marketing efforts, without the search engines no one will find your website. Search Engines are a crucial resource and business tool for any business with online presence. Statistics show that over 85% of the people online use search engines to find products and services. These are people that are ready to buy and convert into your customers.

    SEO ensures that your website meets all the criteria to achieve high placement in the search engine results pages.  Without these high rankings your website has little to no probability of getting traffic.  An effective and professional consultant based SEO campaign is one of the most cost effective methods of online marketing you will find. A search engine optimization strategy will be personalized to your specific business and will offer you the best ROI (return on investment).This is done by developing valuable but highly optimized content that will deliver targeted users to your product and services pages.

  5.  How long to rank my website with SEO strategy in place?Implementing effective SEO optimization plans to your website requires time. No professional SEO consultant will promise or guarantee overnight success with rankings. However in some cases within a 3 to 6 month period of effective optimization you can begin to see positive results and traffic for your targeted keywords.