Local Search Engine Optimization

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Local SEO mobile phone illustration. Local SEO although similar to traditional search engine optimization is quite different. It’s geared solely on standing out for local searches related to your products or services. All local businesses from New York Plumbers to NY lawyers and local dental offices can improve their business and increase sales through the power of local search marketing. LinkClusion offers SEO consultancy services to help any business improve their local rankings.

What is Local Search Engine Optimization?

If you’re unfamiliar with the term, Local search engine optimization is an online marketing practice that focuses on providing relevant results to search engine users based on their current location. For instance, if you’re in New York City and you search for best Mexican restaurant, google will provide the most relevant results that are nearest in proximity. 

Integrating local search engine optimization is crucial for businesses that actually want long term success. Undoubtedly ignoring the weight of local SEO will have a negative impact on the local reach of any business online. With the rise in smart phone usage local SEO has become a prime component in any online marketing strategy.

It goes without saying that now a days everyone is on the go with their smart phones on hand. Research conducted in 2011 revealed that over 40% of all mobile searches have local intent. In addition Google also recently revealed that one in three mobile queries are now local and that 95% of mobile users look up local information on their phones with intent of locating a business that provides the services they need. Now you begin to see the power of local SEO for your business.

In order to be successful in local search engine optimizing, a business must have in place a strategy that shows consistency in N.A.P. If you’re unfamiliar with the meaning of N.A.P. – it stands for business name, address and phone number. This information should be listed an easily found in the most important online platforms geared towards powering local search engine optimization.

Wether you have a business in the borough of Bronx, New York or your is located anywhere else, Local SEO will have a powerful impact and a positive return on investment.

illustrated map representing local seo5 Powerful Reasons Why Local Search Engine Optimization Will Help Attract New Customers To Your Business.

  1. Prospective customers are now using the internet to find information on local businesses

    Research shows that approximately 64% of local customers are using the search engines and online directories as their main way of finding a local product or service provider. While 28% of people use the traditional methods of paper directories as their preferred method of finding local business information.

  2. Highly Targeted Searches via Local Search Engine Optimization

    The people using local search engines are very targeted customers and targeted customers are ready to buy customers. When you integrate Local SEO into your marketing strategy you are successfully presenting your business to local customers at the exact moment they’re looking for the product or services you provide.

  3. Local SEO has the highest conversions of all local advertising strategies

    This method of local search marketing has the highest conversion rates of all local marketing strategies. Research revealed that 50% of users who search for your local product or service and land on your page will convert into an actual customer.

  4. Less than 15% of businesses have claimed their Google My Business Listing.

    At the moment you are ahead of the game! Most businesses have not yet listed their businesses on the google my business listing directory. This will probably give you a leg up on your competitor. Getting ahead of the game may mean beating the competition for local searches.

  5. The majority of online users research online business reviews before making buying decisions.

    Good reviews are key in local search engine optimization.  Reviews will help you in having success for your business! Back in the day it was word of mouth, now a days it’s online reviews.  Have customers that enjoy your businesses leave reviews on their experience with your business. This will help attract hundreds of new customers your way.